You’re Unique. Your Wealth Strategy Should Be Too.

A woman smiling at the beach during sunset, wearing a floral dress, sunglasses on her head, and earrings.

You’ve worked hard to become successful and you deserve experienced guidance to ensure your assets are well cared for.

LET'S PLAN TOGETHER

Financial Planning

We use tech-forward planning tools to put power into your own hands. We analyze your current financial picture, provide personal recommendations, and an action plan to achieve your goals with confidence. We believe that financial planning is most beneficial through an ongoing relationship and partnership to make the greatest positive impact on your success.

Topics May Include:

  • Retirement Planning

  • Tax Planning

  • Employee Benefits Optimization

  • Business Planning

  • Estate Planning

  • Insurance & Risk Management

  • Cash Flow & Debt Management

  • Investment Planning

  • College Planning

  • Stock Options

  • Charitable Giving

Investment Management

Our job is to help you achieve your ideal life and your financial resources are often the best tool to achieve your goals. We provide continuous advice and ongoing management through your personal investment plan to ensure your portfolio aligns with your vision, values, and goals.

Topics May Include:

  • Stock Options

  • Tax-Efficient Investing

  • Asset Rebalancing

  • Tax Loss Harvesting

  • Seamless Integration of Planning and Investments

  • Personalized Investment Management

  • Risk Tolerance & Risk Capacity Assessment

  • Asset Allocation Selection

  • Streamlined Trading Process

Take the first step

Our Process

The Intro Meeting

Share your story and goals while getting to know us. Think of it as a comfortable conversation over coffee, not an intimidating financial interrogation!

Get Organized Meeting

This is where the magic starts happening! We’ll help you gather and organize your financial life in a way that makes sense, giving you clarity for the path ahead.

Investments Admin Meeting

Don’t worry, we don’t like mounds of paperwork either! We use industry-leading tech to create efficiencies and simplify the digital onboarding of new accounts.

Plan Drafting & Design Meeting

We’ll begin building the first draft of your financial plan putting your values, goals, and priorities at the forefront so that taking action is easy and seamless.

Implementation & Action

We’ll provide strategies and recommendations to make the biggest impact, and continue tackling financial planning topics at ongoing quarterly meetings.

Pricing

We value transparency. No commissions. No quotas. 100% Fiduciary.

$2,500 Initial Onboarding Fee due upfront with a $1,000,000 asset minimum.

0.50% - 1% annual advisory fee.

Our annual fee starts at $9,000. If you have $1,000,000 or more in investable assets (IRA, Roth IRA, or brokerage account), the fee is deducted from your investment account based on the schedule below.

Not quite at the $1,000,000 mark yet? No worries!! A $750 monthly fee can be paid directly from your checking account while you are working towards your savings goals.

Minimum $750 per month ongoing or

1% on assets < $1,000,000

0.75% on the next $4,000,000

0.50% on values above $5,000,000

See ADV Brochure for full details.

See If You're a Fit

Hi, I’m Cassandra

With 20 years in financial services and $500 million in assets managed, I understand the unique challenges facing ambitious women balancing career success, business growth, and family responsibilities.

As a working mother who earned her credentials while raising children, I bring both professional expertise and personal understanding to every client relationship. My boutique practice offers the personalized attention and flexibility that busy professional women need, with virtual meetings that fit seamlessly into your demanding schedule.

    • Bachelor's degree

    • MBA (Master of Business Administration)

    • CFA program (3+ years of post-graduate study)

    • CFP® certification (additional year of study)

    • 20+ years in the financial services industry

    • $500 million in assets under management (at previous firm)

    • Former Director of Financial Planning - Led team of CFP® professionals and CPAs

    • 1,000+ happy clients served throughout career

    • Author of "The Why of Wealth: Mastering the Steps to a Wealthy Mindset to Live a Joyful Life"

A smiling woman with long, wavy blonde hair wearing a light blue blazer and earrings, standing in a bright, modern office environment.

 FAQs

  • Absolutely, YES! 100% of the time. As a fiduciary, it means that I am acting in your best interest. I have signed a fiduciary oath to uphold this high standard. Not all financial advisors choose to or are acting as fiduciaries all the time.

  • Yes, we have clients in St. Petersburg and located across the country. Even though clients may be local, being virtual is ideal because it increases meeting response time and clients are able to easily schedule meetings that don’t require additional travel time, parking hassle, and waiting in a lobby to be seen in a downtown office. And for those with young families, giving you back that extra time also means not having to find childcare or transportation for little ones while you block several hours out of your day to travel to meet your advisor. Working together virtually is faster, more convenient, and less stressful for you as the client. We believe if you can show up authentically as yourself on Zoom, you also skip the suits and ties parade of the old-school financial advisor’s office and feel more relaxed in the comfort of your own home.

  • Working together virtually means that you can be your authentic self and log in from anywhere, saving you time and energy. We know that money conversations can feel deeply personal, and we want you to feel relaxed in the comfort of your own space to talk freely. We use Zoom for our meetings. You will receive access to your own financial planning dashboard where we will collaborate and build your plan together. Your personalized financial planning site also has a secure vault for us to share documents so we ask that you never send sensitive information over email. In addition to seeing how your investments fit within your comprehensive financial plan, our investment management clients will be able to monitor investments and view statements through one of our custodians. The security of your information is our highest priority and working virtually eliminates paper waste and fewer chances of your sensitive information landing in unwanted hands.

  • I hold the CFP® and CFA designations and I have earned an MBA with a finance concentration. I have been in the financial services industry for approximately 20 years, working directly with clients on their investments, training teams of other financial planners, creating financial plans, working with multi-generational families, and helping thousands of clients make the transition into retirement bliss and achieve their life goals.

  • We believe the markets are efficient and reflect publicly available information. Therefore, active management through selecting individual stocks generally does not add consistent value over a long period of time. Frequent buying and selling can add more in taxes, fees, and lost opportunities through trying to time the market and therefore, can do more harm than good. We believe that the best way to achieve long-term financial success is through an appropriate asset allocation strategy that aligns with your goals, establishing a regular investment regime (for wealth builders), periodic rebalancing, and diversification in a disciplined approach. We focus on things we can control.

  • Our Investment Management Principles:

    · ALIGN & STRATEGIZE: Designate strategies by account to align with your values and goals

    · LOW-COST DIVERSIFICATION: Minimize costs with low annual expense ratios and use index funds where possible

    · GROW NOT CHASE: Optimize long-term inflation-adjusted appreciation and/or income to fit your goals and avoid chasing past-performance that leads to unjustified portfolio risk

    · TAX FOCUSED: Minimize taxes over the long-term while maximizing your goals for financial success through tax-efficient investments and tax planning

    · KEEP IT SIMPLE: Look for opportunities to simplify your financial picture and alleviate financial stressors of life

  • As a fee-only, independent, fiduciary, we never receive commissions from the investments we recommend for you. We will not sell you life insurance or annuities. We are compensated for providing financial advice and investment management.

    We charge 0.50%-1% annual advisory fee with a $1,000,000 asset minimum.

    Our annual fee starts at $9,000. If you have $1,000,000 or more in investable assets (IRA, Roth IRA, or brokerage account), the fee is deducted from your investment account.

    Not quite at the $1,000,000 mark yet? No worries!! A $750 monthly subscription fee can be paid directly from your checking account while working towards your savings goals.

    Investment Management and Financial Planning Annual Fee Schedule:

    $0-$1,000,000* 1.0%

    Next $4,000,000 0.75%

    Assets above $5,000,000 0.50%

    *Subject to the annual minimum fee

    An upfront onboarding fee of $2,500 for both ongoing financial planning and investment management services will be collected at the beginning of our new, collaborative relationship.

  • Yes. Our first Introductory meeting should last about 30 minutes and is a chance for us to get to know each other, for you to ask your most pressing questions, and for us to share how we work with clients to see if there is a mutual fit. If there is a good connection, we’ll both sign an electronic Client Agreement, set up your payment method, and we can jump right into the planning process, onboarding, and most importantly, begin working through some of your highest priorities.